Let’s Colour - Global campaign - By Dulux

The challenge was to prove Dulux’s brand mission to bring colour to people’s lives. The solution was the Let’s Colour Project. A global integrated campaign with digital and social media at it’s heart. Together with the local communities of
4 different cities around the world, they painted urban spaces that were in need
of a bit of colour.

The events were also shot and edited into a 2 minute film that premiered on
the Let’s Colour Project blog driving thousands of people to our content. In two days it became the 12th most tweeted video in the film category. Within 4 weeks they reached over 400 thousand hits with no media investment. The result was
a truly global integrated campaign where each channel flowed naturally to the other and back again.