A once in a generation opportunity has arisen for a new brand to shine through Piccadilly Lights in Piccadilly Circus, London - one of the most photographed sites in the world and seen by more than 34 million pedestrians every year.
For the first time in more than 33 years a global brand has the chance to replace the 116 sq m Sanyo sign, with a state of the art LED screen. This is one of the world’s most valuable advertising platforms and a landmark in its own right beloved by visitors to London from across the globe.
