Our systems have hyper-optimized distribution and price at the expense of love, meaning and relevance. We have become consumers at the expense of being people.
(…)
Making Things People Want is greater than Making People Want Things.
The former doesn’t replace the latter, as companies still do both, but what’s interesting is the switch in emphasis.
A clever and beautifully shot short piece, the video imagines what happens after the bookstore closes.
“Ice break is a cold coffee sold in almost all of Australia, except in Western-Australia. One guy, Paul, was so pissed that he started a Facebook-page to get the coffee to Wetsern-Australia. Ice Break contacted Paul and told him that he got one Ice Break per like he got. Check out what happened when he reached 10.000 likes.”
| — | A Beautiful Mind - http://en.wikiquote.org/wiki/A_Beautiful_Mind_(film) |
Our Digital Society in the next 30 years - An interview with, John Battelle, the co-founder of Wired, Founder of Federated Media and Executive Producer of the Web 2.0 Summit
